Associate Brand Manager – CVRM (m/w/d)

About the role

Join AstraZeneca as an Associate Brand Manager to support brand execution for a leading product within the Cardiovascular, Renal and Metabolism (CVRM) Business Unit. Working under the supervision of the Franchise Lead, and in close cooperation with the Brand Managers, you will help develop marketing plans, create omnichannel content, support with sales materials and monitor brand performance. You will gain hands-on experience across digital, promotional and field-facing activities while contributing to compliant, high-quality execution.

Key Responsibilities

Strategic

• Support strategic planning – assist the Brand Managers in developing marketing plans aligned with the global brand strategy and local market needs
• Insight-led contribution – help translate market and customer insight into actionable positioning, messaging and channel decisions
• Performance tracking – monitor brand KPIs and contribute to analyses that inform course corrections and prioritisation

Operational

• Create omnichannel content – produce content and digital assets for omnichannel campaigns, ensuring assets are audience-focused and aligned with brand messaging
• Manage promotional material development – liaise with internal and external creative teams to develop promotional materials across channels, and coordinate Med/Reg reviews
• Sales enablement – develop and maintain sales tools and educational materials to support field teams, and assist with sales training preparation and roll-out
• Project coordination – provide support with marketing research studies, promotional projects and cross-functional activities to ensure on-time, on-budget delivery.
• Budget support – assist with budget and expense monitoring, supporting forecasting and resource allocation decisions

Digital & Analytics

• Digital governance – own the end-to-end risk assessment process for digital projects for assigned brands, ensuring digital initiatives meet compliance and quality standards
• VAE creation – perform technical creation of VAEs for assigned brands, liaising with stakeholders to resolve issues and ensure correct implementation

Policy Adherence

• Conduct all activities in full compliance with AstraZeneca’s Code of Conduct and relevant Policies and Standards.

Qualifications

• University degree in a scientific or economic field
• Very good command of English and German (written and spoken)
• Previous work experience in a related role within the pharmaceutical industry would be a plus

Technical Competencies

• Marketing & analytical capability – good grasp of marketing basics, content creation and channel execution.
• Digital literacy – comfortable in creating digital assets and handling digital governance, familiar with campaign measurement tools and quick to learn new platforms
• Project and budget support – strong organiser who can coordinate multiple projects and manage timelines with attention to detail

Soft Skills

• Communication & stakeholder management – clear written and verbal communicator Stakeholder Management – builds relationships and collaborates well with internal teams and external partners
• Drive & resilience – highly self-motivated and meticulous, performs well under pressure
• Team player & adaptability – cooperative and proactive, learns quickly and balances direction with independent ownership
• Category B driving licence

We offer

• A starting salary from € 64,272 annual gross. Depending on qualifications and experience, an overpayment is possible.
• Participation in the company's success through performance bonus systems
• Extensive social benefits, in the form of company pension and supplementary insurance
• Flexible working hours, as well as the possibility to use the hybrid form of work
• Individual development opportunities
• Environmentally conscious company that has the ambition to become climate-neutral by 2030

Are you ready to contribute new ideas? Brilliant! We still have a place available and we hope it belongs to you. We look forward to receiving your application!

Why choose AstraZeneca? A career with us is much more than just a job. It is the opportunity to take responsibility for helping to shape a present and future worth living in our society. At AstraZeneca, we believe in the potential of our people and develop them beyond what they thought possible. We use their skills and passion by actively supporting them in figuring out what they can achieve, no matter where they start with us.